If we
can’t differentiate our product or service then we’ll be
selling on price which leads us down the slippery
slope of
lost margin and devalues our offering.
This
booster is designed to tackle the issue of how we build
value through selling benefits which helps maintain our
margins and the way the market views our products and
services.
Maintaining value
through benefits.
Understanding the difference between a Feature, Advantage
and a Benefit.
Selling Benefits not Features.
Matching FAB’s to the prospect’s needs.
Understanding the real purpose of questioning technique
and how to use the results of that skill
Substantiating benefits
Prioritising
benefits
Selling not telling
Understanding the Key Benefits and
Unique Selling Points of
your offering.
Guiding the customer towards your USP’s
Your team should leave this session
confident that they are able to sell the benefits of your
products and services.
If you would like to discuss your requirements
further please call Jon Howarth on 01604 883541.
slope of
lost margin and devalues our offering.