Sales Awareness for Non-Sales People

One-day course

In today's competitive markets everyone in the organisation dealing with customers needs to be aware of the contribution they can make to the top line.

Customers are often more willing to speak freely to an engineer, a customer service representative, a technician or even someone in accounts than to a sales person.

How this information is used can be vital to an organisation's success.  This one day programme is not designed to turn everyone into a sales person but to make staff aware of the sales process and how they can contribute to it.

The one-day programme covers:

  • Overview of the sales cycle.
  • Understanding Buyer Behaviour.
  • "Who killed the sale?"
  • Communicating well.
    • Speech
    • Body language
    • Courtesy
    • Empathising with the customer
  • Questioning technique.
    • Getting the basic information
    • Problem seeking
    • Confirming
  • Active listening
  • "Who sold you that?"
  • Talking benefits.
    • Features, Advantages and Benefits
    • Customers buy benefits
  • Answering Questions.
    • How to stop a question becoming an objection
  • Recognising buying signals.
  • What to do next.
    • Passing information on
    • Deciding how far to go
    • Confirming the next step
 

 

For an informal discussion please call 01604 883541
 

COURSE FEES

 

£995* for one-day courses
£1995* for two-day courses

(fees are per course not per person)

*training room to be provided by purchasing company ,excludes agreed travelling/accommodation expenses

 

 

Sales Wigwam is a member of The Wigwam Company © 2004
Other services provided by the Wigwam Company include UK headhunter (People Wigwam) and exhibition training (manning the stand)

Resources